confercaption00:03 - many young people who are looking at us in a certain light that is not as positiveas we would like and in many ways by creating a facebook page that is open to learners fromother countries, we can be good will ambassadors. are we ready? okay. 00:31 - welcome to promoting the value -- onscreen. master of arts in english. if you have questions after that my voice mail -- onscreen. you can see my facebook page. my facebook account i have two of them. i strongly suggestyou have personal facebook account and business facebook account. that is if you decide youwant to have a group. if you have a group that is more interactive than a page, thenyou will be getting messages all the time
when you are in your personal account. itis better if you have two of them and you separate business and pleasure. i have a linkedin account as well. if you would like to connect, i met a lot of interesting field in the online learning field. i would love to be part of your group. 01:51 - educators can use the -- on screen. we look at the internet. we seea lot of k a rda s h i a n s and a lot of things our teenagers and young people arelooking at and we say as educators what can we do? are we just going to let that sideof internet grow bigger and bigger and more and more popular or can we do something ourselvesto shift the balance. hopefully you will gain
some useful tips for creating updating andmaintaining no cost facebook pages to share -- on screen. 03:08 - here are some more background informationintroduction about me. on screen. i strongly encourage it. it is a six month intensiveprogram. it helps you see how the internet marketing works. if you are helping your institutionbecome more popular this is a great program. it is the best 6,000 dollars you can invest.on screen. 04:31 - that is one thing you want to do withyour facebook page. you don't just want to post on your facebook page. you want to useit as a platform to engage your students but also to get them to sign onto your news letters.as you have news letters you can post activities
and we'll go into that. then you don't dependon facebook to have your own community. you will have your own community outside of facebook.that is what you want to do. 05:11 - on screen. one of the things i'm mostproud of is a few years ago when i was working on developing my pages, facebook gave me aboost. i got a 10 thousand dollar award for one of ten in free advertising. that reallyhelped me move and get a lot more followers. there are a lot of opportunities out therefor you to increase that. 06:20 - i was getting a lot of followers.they looked over a per of four months. my page was one of the strongest highest fastestgrowing pages. there were a variety of things. i was advertising it and promoting it. i washeavily posting on it. as more people took
like their friends liked and it was a snowball affect. it is one of the largest pages for english learners. 07:08 - here are quotes to think about aswe begin. on screen. what is your concept of the internet? is it an intellectually liberatingplatform? can it be? should it just be an entertainment platform like television andradio. 07:55 - here is what bill clinton wrote. onscreen. that is here. as teachers we have a, moral obligation to our society and societies around the worldto enlighten, to help, to support and not to sit back. 08:37 - speaker: inaudible.
08:39 - speaker: exactly. 08:51 - speaker: inaudible. 08:53 - speaker: it can be both fun excitingand intellectual at the same time. the concept -- e d u social education and social put inone. 09:23 - on screen. s c h m i d t the formerc e o of google. that is big. on screen. think about our responsibility as teachers and whatwe can do. what we can share in this darkness and to further the trend here is a quote byworld famous marilyn man son. on screen. she could be right. 10:24 - a l e x a is one of the biggest webinformation companies out there and it analyzes
the biggest trends on the internet. just onthe 17th of this month, here is what a l e x a listed. on screen. how many intellectualtopics do you see here? how many topics that can really improve somebody's life? maybeg mail. it is something to think about because we do see a lot of this. we do see this balancetipped in this direction and we can just s h r u g our shoulders and say that is theway it is or do something about it. 11:52 - on screen. he uses facebook in anunbelievable way. he has millions and millions of followers and has web casts. where everhe goes there are pictures associated. there are daily quotes of peace and the importanceof positive interaction and understanding. here is a picture he shared. in /# hours -- onscreen. it is something to think about. it
is something to really look at. if he cando it, what can i do? 12:57 - there are educational pages out there.there is n a s a with over two million pages. here is my english academy on line. that ismy son. he is english instructor at on line academy. he is 11 years old. he created questions for english learners and we havebeen sharing them all along. one thing that works with facebook is that you are as personalas possible. if you just put a page in there and you are just an institution, it won'twork. you have to be connected somehow on a personal basis. 14:01 - you have to start asking yourselfsome questions. some of you have started your pages and this may be irrelevant. on screen.what is your answer for that?
14:32 - before creating a facebook page, brainstorming is very important. on screen. why? you have to answer that question. if you don'tknow, don't do it. just take the time and figure out why you want to do it and whatit will be about. how and when to do it. focus on one page and make it successful. on screen.i did that. i'm paying the price. when i had the 10,000 dollars and free advertising ihad 50 pages. i started advertising all 50 pages. only towards the end did i say i seethe light. i should have been focusing just on one page. if i would have advertised englishon line academy that would have been the top page for english learners on facebook. i spreadmyself too thin. i have pages from hear my faith on different religions. there are over50 thousand followers to tours. people want
to share pictures of their country. everythingi have been passionate about i created a page but time is limited. 16:12 - speaker: inaudible. 16:13 - speaker: that is a very good question.facebook hurts you. the less often you update your page the less people will get to seeyour posts. in the first place facebook is a bit on the tricky side because yes you mayhave like me also 600 thousand followers but when you put a post on your page a very smallpercentage of those people will ever get to see that post. in order to reach as many peopleas possible, you need to post often. at least once or twice a week i would say. at least.
17:11 - speaker: inaudible. 17:13 - speaker: i'll show you how i did that.there are some slides in there in a short while. what areas of expertise do you have?on screen. 17:49 - i learned english as a third languageas r o m a n i a n and french. i have been an e s l teacher here in the states. in ro m a n i a in the 70s i was in music school. i love music and my middle name being e lv i s, i also like -- i incorporated my hobby of music with learning english and createdpages where i'm grabbing from you tube with english lyrics and students love it. wheni share videos of music and i say if i'm to see a hundred lights in the next five minutesi'm going to post five new videos with english
lyrics. that is free advertising. when theyclick on like and friends see, you have more followers. they get to sing along with thetext. there is your practice. your pronouncing practice and reading comprehension. you aremore comfortable. learning a language is very emotionally. if you are corrected emotionally,you really get it. 19:22 - what are your short term ask longterm goals for your facebook page? is it just to have something to do or is it somethingfor the long term? go big or go small. i would like to go big. i would like to say that tenyears from now i'm going to have millions of followers and i'll be able to promote onsite work shops in different parts of the world and give five days reading comprehensivework shops in indonesia or five day pronounce
work shops in afghanistan and promote it tomy pages and have students already there waiting for me for my presentations. that is my biggoal. in the mean while why not have fun and build this. it is up to you what you wantto do with your facebook page. 20:29 - who would you like to reach the most?on screen. when you advertise your e s l page don't you think it would be wonderful forstudents from pakistan and philippines and poorer parts of the world to have access tothis? that is my thoughts. who else do you know? on screen. that is partnerships. i'veconnected with a number of partners and every once in a while i share some of their contents. 21:25 - time management and effective use.on screen. do you have the time management
skills to do it? can you put in ten, 15 minutesa day to research information and post it on your pages? on screen. if you have a lotof followers from the middle east or north africa like i do, asia, time is totally different.when i'm on line at 2, 3:00 o'clock in the morning that is usually when most of the peopleare on line. that is when most of the activity takes place. if i post in the afternoon, itis not as active. if you have mostly students from the states, probably evenings are thebest. 22:33 - speaker: inaudible. 22:35 - speaker: i've always been interestedin 3 d worlds and i know we are still far from -- if they can make it faster, it can be usefulto students. they are using mind craft to interact and teach. i think 3 d environments
are the way of the future where you immerseyourself. harvard university many universities always have 3 d universities on line. thatis the future but we need to get faster internet and cheaper access for people all over theworld. i hope that answers the question. 24:12 - how are you going to share your knowledge-- on screen. e-mail marketing software is key. facebook -- i love facebook but heretoday might be gone tomorrow. you want to eventually build your own communities. tobuild your own communities you need students e-mails. you can't just ask for them. youhave to offer something. you might offer on line lessons via e-mail. if you have e-mailsoftware, you can design lessons put activities that automatically get sent to your studentswhen they sign up for them. that is something
to invest in. i know that if you were to do-- there is one resource that you can actually get for free for up to 2000 sign ups. i'llshare that with you in a bit. how will you advise your services -- on screen. it costsmoney to advertise. will you just be your bank? i spent a lot of my own money on this.remember i have the big plans for the future. this is my plan b. i want to retire earlyhopefully. on screen. what does that mean? you need to know who your followers are andhow old they are and where they live. once you know that, you know what type of informationyou might want to share. that is important. i have a lot of followers from turkey. i havebeen sharing news from turkey in english and i have been getting a lot of positive responseson them. it helps to know who your audience
is. 26:47 - how and how often -- on screen. onebig problem that facebook -- facebook is in it for the money. let's face it. no pun intended.they don't want to use their service that much and they aren't going to let you haveaccess to all your followers every time you post. if you are going to put a link insideyour post -- i'll give you an example. the same post i put the link inside to anotherwebsite. i got a thousand people watching that post. i wrote the same post again andi said please click on link in the comment section. 20 times more. 20 thousand peoplesaw that same post. if you write posts, just text, that is great. you will have a lot ofinteraction. if you write posts and you put
a link in there, facebook doesn't seem towant you to go outside of facebook. they want to keep you. you have to figure out ways togo around that. 28:16 - because my aim is to get my page tohave as many followers as possibly haven't really made it as interactive as i could have.i do make a point of making specific posts every day asking questions. how is your daygoing? how are you feeling? what are you doing this weekend? when you put something likethat, you see a lot of interaction. 28:49 - facebook pages. everything you doon facebook starts with your page. facebook groups are great. i love facebook groups.i have a facebook group but you can't advertise them ask they aren't going to grow that big.if you want to spend ten times more time and
effort on facebook, then get a facebook groupand you'll find yourself very very busy with that group but it's going to have very fewstudents. if you want to really grow big, you need to have a facebook page. 29:31 - speaker: inaudible. 29:32 - speaker: 29:58 - with a group -- if you just wantedto do it for your class, it could be a closed group. you have to approve the students tojoin the group. if you want something open that other people from around the world canaccess your resources, the page would be better. 30:21 - speaker: inaudible.
30:22 - speaker: if you want to have it closedand want to have more interaction, a group is better. if you want to have something thatanybody can access -- 30:37 - speaker: inaudible. 30:39 - speaker: 31:13 - another good thing about pages thatyou don't have on groups, on groups whenever you are posting, you are posting as yourself.on pages whenever you are posting, you are posting as the page. they don't know who youare when you are posting on your page. when posting in a group, you are posting as yourself.that is why it might be better to have two different accounts on facebook. i have onefor my close friends and family and another
one for my students. i use it mostly to interactwith students. i have a group english on line academy group and a page. 32:18 - here is how you create a page. goto the site. create a facebook page. you go to the site and you have to choose -- on screen.what is your site going to be about. remember we already brain stormed. we know everythingwe want to do. 32:46 - you have to identify the title andtype of page. here are two different choices you might want it take. you might want tobrand your product page. say you have a website already and i created a page just for you.a couple of days ago called erase corruption. i think corruption is the root of all eviland if we can eradicate it or limit it, we
can have a better world. you can have a websiteor a cause or community. i selected cause or community. then you have to have a description.i wrote an on line platform -- on screen. i already purchased the domain name and createdthe site called erase corruption dot o r g. then you add a profile picture. find a publicdomain picture a w i k i media dot o r g has lots of pictures. -- media w i k i dot o rg. i found this which is symbolic of good versus evil. you add your profile picture.welcome to your new facebook page. what do you do next? obviously, you write your firstpost. on screen. 35:03 - one thing that you might want to doto save some time is to use some automatic page post tools. if you have a website, ifyou have a -- my favorite is word press. you
can actually get your posts to automaticallygo into your facebook page. if you have twitter, you can have your post from twitter goingautomatically into your facebook page. you can even time them. 35:43 - you can even do it from facebook. from facebook youcan plan out when you are going to have your posts. you don't have to sit there at certaintimes there and do it. you can plan it out. if you have a half hour on sunday, you cando the whole week ahead of schedule. how can you make your page more successful -- on screen. e d u sharer is my version of youtube. you can use your web cam and instantly create videos and post them on line. 36:55 - create screen cast -- on screen. ilove screen cast o mattic. you can share them
with students. i have a page that includesa 160 thousand english dictionary on that same page and so students know how to useit, i include a video. it comes in handy. 37:31 - on screen. there are many companiesout there that would love to promote their content. you can work with them if it reallyworks in your favor. 37:44 - link -- on screen. 37:52 - you were saying how do you get studentsmore involved? put some intriguing posts in there. let them know in class that every weekthere is going to be -- on monday or wednesday you want them to participate in to respondto. let them know you are going to show a video on the lesson you just gave. they goin there. this way they see each others comments.
38:45 - provide meaningful content. here aretwo examples. i created lessons for english learners. i would put links not only wouldi e-mail those lessons to students who signed up, but i would also put the lessons on thewebsite and put a link of the lesson on facebook so students from facebook would actually getto learn as well. 39:25 - again, all those english pronouncingvideos that i was telling you about the ones that my ten year old son -- my 8 year oldson at that time created, it really helped to build that kind of a family culture forthe page. the page wasn't just a cold dark english language learning environment butit was a warm welcoming family oriented international engaging opportunity for students from culturesfrom all over the world to interact and learn.
40:15 - here i posted a link in the secondscreen shot here i actually added a link to the page. oftentimes we don't have our studentgoing directly to our page. they go into the post that they see on their screen. we needto constantly /re engage them to visit directly. 40:54 - encourage collaboration. this is frommy tourism web tools page. it has been a dream of mine to travel all over the world and alsoto help those from different countries to share the beauty of their country with othersin a positive collaborative way. here are a couple of -- if you want to go to east africaand see safaris, this is from s r i, l a n k a. it becomes a snow ball effect. you offersomething. you engage people and then people start bringing their own materials with them.it becomes self sustaining after a while.
you have to put in the elbow greece to getit started but eventually a community starts taking care of itself. 42:19 - connect yourself with community members.establish yourself -- on screen. if you are going to be doing a page on english, obviouslyit helps when you are an english teacher not an english learner. use p o l l s. facebookhas p o l l s. one of my pages i have a p o l l creation posting service that i usefrom time to time and i put p o l l s in there. share events -- on screen. i have conferencerooms that i offer as well via my site e d u chat dot u s. use positive -- on screen.what does that mean? transformative? how can we change? how can we improve. not here isyour change at the super market. sometimes
just say thank you or smiling or how are youdoing today can brighten somebody's day. how can we brighten somebody's life? on screen. 44:13 - here are some examples of member engagement.on the left you can see just members posting. i like this. i like very much to learn englishbecause i want to speak this language. these are people from africa who are learning englishbut they are comfortable enough to share their excitement about learning english with theworld. on the right you see members reaching out to other members to create friendshipsand interactions. that is what you want to see. in your pages you might want to ask themput a prompt in there and say why don't you see who wants to work with you or start groupsthat you can begin working with. students
might create their own groups on facebookto study together. okay? 45:20 - offer interaction opportunities. onscreen. here is a post i put. there were 37 likes and 14 comments. 45:57 - on screen. you want to be effective.are people clicking on the links? are people visiting your site? are people engaging? yesor no. they are good because they shorten the website names. you can see who clickedon the link, where they are from, when they clicked on the link and how many people clickedon the link. that is important to realize if you are really getting better from lastmonth and the previous month and so forth. 46:40 - speaker: inaudible.
46:42 - speaker: you go to a website. youtype in a long website address and it makes it shorter. if you have an account with thatsite, whenever you type in the address, it keeps track of who clicked on that link. youcan see a graph that tells you how many times that website has been accessed. whenever youpost a link whether you send it by e-mail or you put it on a facebook post, you getto see how many times it was accessed, when it was accessed, who accessed it. 47:38 - web page -- on screen. google a na l y t i c s is great because you see how often people are coming it in and interactingwith your page. on screen. if you have a word press site, you can actually get plug insthat allow for facebook like or twitter so
you can post it on twitter and share it withyour fans on twitter or facebook. one of my pages english on line academy has 800 thousandlikes. that tells me i'm doing well there. 48:52 - sites -- on screen. here you can lookat the facebook metrics and see it is getting better. i can see that there whenever yousee a green arrow that means from one week to the next there are more and more followers.there are more and more. 49:20 - speaker: inaudible. 49:22 - speaker: you also get demographics.you get to see the gender and age of the students. most of my students are under 24. if you lookat the countries indonesia -- on screen. i can see the top languages. it is telling mewho is accessing my pages and i can do something
about it. 50:08 - promoting -- on screen. you can goto facebook dot com adds to create your facebook account. you can create an add. i createdan add for erase corruption. i clicked on get more page likes. i typed the text andon line platform for people all over the world who want to erase corruption. 50:49 - speaker: inaudible. 50:50 - speaker: just a second. what happenedhere? okay. you can make adds for international audience as little as one c e n t a click.for the price of a cup of coffees, my page has over 300 followers. put your money whereyour mouth is. i put in countries that have
a lot of corruption like i r a q, greece, portugal. 51:39 - speaker: inaudible. 51:40 - speaker: you can put a cap. i puta cap of one dollar a day or five dollars a day. i put a cap on how much i want to paymaximum per click which is one c e n t. here i put the countries i wanted to advertiseto and i know they have problems with corruption and i put one dollar per day and i put onec e n t per click. even though suggested good is 9 cents a click. facebook wants to makemoney. you go with the lowest denominator. 52:35 - here are additional resources youcan look at. on screen. you want to have your
own domain name. you don't want it just dependon facebook. you want to have your own site. you want people from facebook to come to yoursite and sign up and become members. you can have your free site from word press. if youwant it advertise, you can advertise -- on screen. whatever you do if you want to justtry it out, you can send news letters up to 2000 people. try it out. you can down loadthe list of people who signed up. free e books -- on screen. here is an article how to linkfacebook to twitter. that is a must. you really want to do that. it kind of goes both ways.when you type on facebook, it goes into twitter. when you type into twitter, it goes onto facebook.twitter feed and r s s -- on screen. it can save you time. if you can find articles ornews sources with real simple -- they can
post on your facebook page. can you searchfor the term corruption. any time word corruption shows up, it is going to be shown on yourpage. i hope you join erase corruption and see how i'm doing it. this is the websiteas well. on screen. if you have word press, i suggest you get word press w p n u multisites development. it is a great investment. you get premium plug ins and premium serviceso that you can make your site the best. okay? for a few hundred dollars a year, it is oneof the best investments you can make if you want to have a professional site with thebest possibilities. 55:39 - thank you very much for joining me.if you have any questions, please contact me and i'd be happy to answer any furtherquestions. thank you for being here.
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